Amazon, Disney unveil new Alexa-like assistant, ‘Hey, Disney!’

Alexa is getting some company.

Amazon and Disney have unveiled an “entirely new persona” called “Hey, Disney!

“It marks the first time that we’re making another voice assistant available alongside Alexa on Echo devices,” Aaron Rubenson, Amazon’s vice president of Alexa Voice Service & Alexa Skills told USA TODAY ahead of Tuesday’s announcement.

“Hey, Disney!” will be available both in-room at Disney Resort hotels and on supported Amazon Echo devices at home.

“It’s going to give guests the ability to sort of interact with our beloved characters in entirely new ways” said Dan Soto, vice president of Technology and Digital for Disney Parks, Experiences and Products.

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